The State of Oregon is seeking a qualified vendor to deliver comprehensive strategic communication services. The selected provider will support brand strategy and management, as well as the development and implementation of communication campaigns. Responsibilities will also include website maintenance and providing technical assistance and training in strategic communications for program staff.

Additional services encompass social media management, covering advertising strategy, content development, audience engagement, and platform maintenance. The vendor will lead Search Engine Marketing (SEM) efforts in both English and Spanish, ensuring effective engagement with diverse audiences. Campaign monitoring and analytics are crucial components, involving detailed research such as audience analysis, message testing, focus groups, surveys, and innovative testing methodologies.

The scope further includes maintaining existing web hosting and domain ownership, ensuring the necessary access is available for ongoing efforts. Public relations support is expected, with activities such as pitching stories to trade, TV, radio, and local publications, developing PR strategies for local media, and preparing spokespeople and staff for effective public engagement.