(1) Vendor needs to provide strategic communication services. • Strategic communications such as brand strategy and management, campaign development and implementation, website maintenance, strategic communications technical assistance and training for the program • Social media advertising strategy, post development, audience management, and maintenance • Search Engine Marketing (SEM) in English and Spanish allowing for audiences to catch all relevant related queries. • Campaign monitoring and analytics reporting. Monitoring shall include audience, campaign, and social media research which may include message testing, focus group testing surveys, and innovative testing strategies. • Maintain existing web hosting and domain name ownership and provide the Contractor access to the web domain. • Public Relations pitching to trade, TV/radio, and local publications, strategizing pitches to local outlets, and prepare spokespeople and relevant staff to be effective presenters.