(1) Vendor needs to provide strategic Brand Guardianship agency to support the continued development, evolution, activation and governance of its multimodal, bilingual and distinctive brand– Provide expert insight and strategic leadership to help agency strengthen and elevate its brand at a pivotal stage in its development, ensuring consistency, creativity and measurable impact across all physical and digital touchpoints; Core services include (but not limited to): Strategic brand direction, evolution and innovation; Branded customer experience development; Brand guardianship, governance and standards; Creative development and brand activation; Strategic expertise, insight and cross‑agency collaboration. (2) All the questions must be submitted no later than February 3, 2026.