Strategic Brand Communications and Public Health Outreach Services

A Colorado Health Department is seeking a qualified vendor to provide strategic brand communications and public health outreach services. The selected partner will offer professional consulting support to develop, coordinate, and evaluate branding and outreach activities to bolster public understanding of public health, raise awareness of departmental programs and services, and foster prevention-focused, culturally responsive communications.

Key responsibilities include establishing consistent messaging frameworks, setting performance benchmarks, and aligning communications initiatives with priority programs and public health observances. The successful vendor will deliver evidence-based communications strategies to promote increased awareness of prevention and health education topics, such as health insurance enrollment, immunizations, disease prevention, and related initiatives.

The scope requires designing multi-channel campaigns utilizing digital platforms (like social media, email, and websites), print materials, community-distributed content, event participation, partner coordination, and both earned and traditional media outreach. Vendors must demonstrate their capability to support communications that are clear, consistent, and measurable, with approaches tailored to reach diverse populations across Colorado. The anticipated contract duration is one year.