The organization seeks a social media specialist to lead the strategy, analytics, and daily management of their social media presence. The selected professional will oversee the management of Facebook, Instagram, and LinkedIn channels, while also evaluating and potentially executing expansion into additional platforms such as TikTok and Threads.

Responsibilities encompass the creation and management of paid social advertising campaigns as needed, as well as developing and implementing a comprehensive social media strategy aimed at increasing brand awareness, engagement, and audience growth. Key duties include creating, curating, and scheduling engaging posts, stories, and reels tailored to inform, engage, and expand the audience.

The specialist will leverage social listening and trend analysis to identify trending content opportunities and relevant conversations aligned with the organization's mission. Collaboration with internal teams is required to ensure alignment of social media content with the broader communications strategy and organizational objectives. Additionally, the role involves using, uploading, and maintaining assets within a digital asset management library.