Social Media Monitoring Services
Location:
Dublin, Ireland
Posted on:
Deadline:
Summary:
Irish university seeks a comprehensive social media monitoring service for tracking digital conversations, sentiment, and benchmarking against competitors in the higher education sector.
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A university contracting authority in Ireland seeks a vendor to provide social media monitoring services. The selected solution should enable the analysis of signals from diverse online audiences and various data sources, including social media, online search, news media, blogs, forums, and web analytics.
Vendors are expected to offer a tool or suite of tools capable of tracking the evolution of conversations relating to university issues in the digital space. The required services include both textual and visual analysis of data generated by the global higher education sector, with functionalities such as meaningful sentiment analysis, image tagging, and text extraction.
In addition to routine analyses of owned content and competitors, the contracting authority requires both a brand–level overview of its publications across all social media channels and comparative analyses against benchmarked competitors and the wider higher education sector.
Best-fit vendors:
• Demonstrated experience in social media monitoring for higher education or large organizations
• Proven track record with sentiment analysis and visual/textual data tools
• Ability to benchmark social content across sectors and competitors
• Presence or operational capability within Ireland or the EU
