The vendor is required to provide a social media monitoring platform and analytics solution with comprehensive real-time monitoring capabilities across major platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, X (Twitter), as well as Reddit, blogs, forums, and public web sources where permissible. The platform should support multi-language and multi-region operations, with features for language detection and translation when available.

The solution must enable configurable queries using keywords, hashtags, handles, Boolean operators, and exclusions, as well as customizable dashboards for individual users and teams, including the option to save views. Essential metrics—such as reach, impressions, engagement rate, video views, retention, clicks, and follower growth—must be available at both post and account levels. The platform should support campaign and tag-based reporting, automated alerts for threshold breaches, sentiment changes, and influencer mentions, as well as data export capabilities in Excel, PDF, and image formats suited for executive summaries.

Integration with GA4 for web attribution and UTM parameterization for links is preferred. Basic paid social integrations should provide spend, impressions, and click data for a holistic view. The vendor should include tools for influencer discovery and tracking, performance metrics for influencer content, and whitelisting/creator collaboration utilities, subject to platform support. A pre-bid meeting is scheduled for February 16, 2026.