Social Media Monitoring and Analytics Platform

An academic and research institution is seeking a vendor to provide an enterprise-class social media monitoring and analytics platform. The desired platform must offer real-time and historical data access with comprehensive coverage of major social media platforms (such as Facebook, Instagram, X/Twitter, TikTok, YouTube, LinkedIn, and Reddit), as well as news outlets, blogs, and forums.

Key features should include full firehose-level data access, the ability to monitor and analyze real-time online conversations, sentiment analysis, detection of emerging trends, reputation management tools, and competitive benchmarking. The platform should support both teaching and research needs, allowing broad student access and extensive historical data exports for academic and grant research purposes.

The ideal solution will provide an intuitive, AI-powered analytics interface with robust search, filtering, and reporting functions. The platform should track owned and earned social media activity and deliver in-depth metrics on volume, sentiment, engagement, geography, trending topics, and key influencers. These capabilities will inform strategic communications, stakeholder engagement, and crisis response initiatives for the institution.