(1) Vendor needs to provide social media monitoring and analytics platform. – A service provider for an enterprise–class social media monitoring and analytics platform with real–time scanning across major and relevant online channels with full firehose–level data access. • Monitor and analyze real–time online conversations across social, news, blogs, and forums • Identify sentiment shifts, emerging trends, and reputational risks • Benchmark performance against peer and aspirational institutions • Inform strategic communications, stakeholder engagement, and crisis response – To have an enterprise–class social media analytics platform that will provide the capabilities for the monitoring and analysis of real–time and historical online conversations across social media, news, blogs, and forums. – The service will provide the ability to easily provide access to the platform to a broad number of students for teaching purposes while also providing extensive access to downloadable historical data for high–level academic and grant research – The ideal platform will offer both an easy to navigate analytics interface powered by artificial intelligence and serve as a social media data warehouse to access publicly available posts – The platform should include analytics for tracking owned and earned social media activity and assessing appropriate properties of the data including but not limited to volume, sentiment, engagement, geography, salient topics of conversation, users and content influencing conversations. • Real–Time Data Collection & Monitoring – Continuous monitoring of major social platforms (Facebook, Instagram, X/Twitter, TikTok, YouTube, LinkedIn, Reddit) plus online news, blogs, and forums • Advanced Search & Filtering • Data Capabilities & Exports • Sentiment & Trend Analysis • Influencer & Key Account Tracking • Competitive & Comparative Benchmarking • Crisis & Reputation Management Tools • Platform Management and Organization • Reporting & Visualization (