An Alberta agency is seeking a comprehensive social media management platform to centralize and streamline its social media operations. The desired platform should support listening, publishing, analytics, and reporting activities across multiple networks, enabling the agency to effectively monitor and manage its online presence.

Essential features include scheduling and publishing tools, advanced social media listening capabilities, automated communication, detailed analytics, performance analysis across different accounts, and robust security measures. The platform should also offer emergency response functions, social advertising integration, support for cooperation across various areas of the university, and the ability to tag posts for enhanced data compilation. Additional requirements consist of one-on-one support, ongoing training and best practice education, competitor analysis, account health reporting, an intelligent inbox with auto-reply, and an admin role approvals system.

Compatibility with key social networks—including TikTok, Instagram, Twitter, Facebook, LinkedIn, YouTube, SnapChat, Google Reviews, Bluesky, and Threads—is required to ensure comprehensive coverage of the agency’s digital channels.