Social Media Management Consulting Services
Location:
Washington, District of Columbia, United States
Posted on:
Deadline:
Summary:
Seeking a vendor to manage and optimize digital student recruitment campaigns on social media platforms over a three-year contract.
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This RFP invites vendors to provide comprehensive social media management consulting services for a three-year term. The scope of work includes creating, launching, and managing a fully supported digital commercial campaign aimed at student recruitment.
Key responsibilities cover the planning and strategy development, message and advertisement creation, funnel setup, and executing campaigns across platforms such as Facebook, Instagram, and Google. Vendors are expected to handle marketing automation email setup, ongoing campaign management, split testing, and rigorous conversion rate optimization.
The goal is to maximize outreach and conversion rates through an expertly managed digital recruitment campaign, leveraging data-driven strategies and continuous optimization processes.
Best-fit vendors:
• Extensive experience in social media marketing and campaign management
• Proven track record in digital student recruitment campaigns
• Expertise with Facebook, Instagram, and Google ad platforms
• Skilled in marketing automation and conversion rate optimization
• Ability to provide ongoing management and optimization over multi-year contracts
