The organization seeks a qualified vendor to provide social media management consulting services. This project will encompass the creation, launch, and management of a fully supported digital student recruitment commercial campaign over a three-year contract period.

The scope of services includes strategic planning, message and advertisement creation, funnel and campaign setup for Facebook, Instagram, and Google platforms, as well as marketing automation email setup. The selected vendor will handle ongoing campaign management, implement split testing, and undertake robust conversion rate optimization efforts to maximize results.

Vendors must demonstrate the ability to provide comprehensive support across all facets of the campaign, from initial conception through to ongoing performance enhancement and reporting.