This RFP seeks a social media agency to support strategic communications, brand elevation, and digital engagement efforts for an airport organization in Tennessee. The selected vendor will be responsible for developing comprehensive social media strategies to enhance brand awareness across all platforms, producing multimedia content, and creating campaign concepts that highlight core messages, amenities, community impact, and ongoing transformation initiatives. The agency will provide quarterly strategy updates, trend analysis, and recommendations to ensure alignment with global airport industry best practices.

Responsibilities include the concept, design, and execution of integrated content campaigns—both organic and paid—through platform-specific content such as video, photography, reels, graphics, copywriting, and interactive formats. The vendor is expected to maintain a consistent, engaging brand voice reflecting the agency's culture and customer-focused excellence.

Additionally, the agency will deliver real-time social media monitoring for crisis support and issue management, providing rapid message alignment and analytics during operational disruptions, weather events, security incidents, or other airport-related incidents. 24/7 on-call availability is required for designated emergencies. The vendor will also offer ongoing guidance on industry best practices, platform updates, content optimization, and emerging technologies, as well as annual or semi-annual training for staff on social media strategies and risk mitigation.