Vendor needs to provide social media and website modernization services. • Website Modernization: – Review and refresh layout, navigation, and content – Update visuals (colours, fonts, Images) for a modern, professional look – Ensure mobile responsiveness and accessibility compliance – Regular updates to department pages, news, and events – Streamlined navigation for improved user experience – Content calendar integration – Ongoing monitoring and reporting • Social Media Management: – Platforms: Facebook, Instagram, LinkedIn, X [formerly Twitter] – Goals: increase brand awareness, resident engagement, and participation in events • Content: – Frequency: Minimum 3–5 posts per week – Types: Original and curated content, event promotion, community highlights – Voice: Approachable, consistent with Village values – Paid Campaigns: Management of sponsored posts and ad campaigns as needed