When is the submission deadline?

Submissions are due July 9, 2026. Questions must be submitted by June 18, 2026.

What is the budget for this RFP?

The published budget is $450,000.

It was issued by Orange County Transportation Authority. The work is located in Orange, California, United States.

Who is a good fit for this opportunity?

Proven experience in social media and digital marketing for public-facing brands. Expertise in content creation, paid advertising, and community management. Strong portfolio of relevant case studies and media production capabilities. Ability to engage with regional tourism or cultural partners. Demonstrated strategic, data-driven approach with reporting expertise.

Social Media and Digital Marketing Services (Due July 9, 2026)

Overview

Marketing, Advertising & Social Media

Orange, California, United StatesPosted: June 16th, 2026Deadline: July 9th, 2026

Fit Score

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SUMMARY

California agency seeks a partner for social media and digital marketing to elevate its brand, increase ridership, and manage content, campaigns, and community engagement.

KEY REQUIREMENTS

Must be a full-service digital marketing firm
Must be registered with OpenGov Procurement and subscribe to the Authority's portal
Must not be subject to Ukraine/Russia-related economic sanctions
Must have resources in every county along the 351-mile LOSSAN Rail Corridor
Must comply with all applicable equal opportunity laws and regulations
Must comply with Authority's Code of Conduct
Must be able to provide turnkey marketing programs
Must provide proof of insurance coverage including Commercial General Liability, Automobile Liability, Workers' Compensation, and Employers' Liability

BUDGET

Verified

$450,000

CONTRACT DURATION

60 months

TIMELINE

Issue Date: June 15th, 2026

Question Submittal Date: June 18th, 2026

Proposal Submittal Date: July 9th, 2026

Interviews: August 4th, 2026

Anticipated Board Selection: September 21st, 2026

QUESTION DEADLINE

June 18th, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

See Decision-Maker Contacts

Issuing Agency

Orange County Transportation Authority

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

A California-based agency seeks a qualified vendor to provide comprehensive social media marketing and digital marketing services. The objective is to position the agency as a leading mode of transportation and a cultural icon, comparable to prominent global consumer and lifestyle brands. The initiative aims to accelerate ridership growth, increase revenue, enhance brand trust, and deliver exceptional customer engagement through authentic, two-way communication.

The selected vendor will be responsible for developing data-driven social media strategies, content planning and production targeted at both mainstream and niche audiences, and building relationships with creators, influencers, tourism boards, cultural institutions, and other partners. Additional services include creative copywriting, graphic and video production, animation, community management, mitigating social media incidents, leveraging user-generated content, and executing paid social and digital advertising campaigns. The contract duration is for one year, and services should include ongoing reporting and program optimization.

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Frequently asked questions

When is the submission deadline?: Submissions are due July 9, 2026. Questions must be submitted by June 18, 2026.
What is the budget for this RFP?: The published budget is $450,000.
Who issued this RFP?: It was issued by Orange County Transportation Authority. The work is located in Orange, California, United States.
Who is a good fit for this opportunity?: Proven experience in social media and digital marketing for public-facing brands
Expertise in content creation, paid advertising, and community management
Strong portfolio of relevant case studies and media production capabilities
Ability to engage with regional tourism or cultural partners
Demonstrated strategic, data-driven approach with reporting expertise

Analysis generated by Settle AI from the source RFP.

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