(1) Vendor needs to provide social marketing campaign service. – Develop creative assets, plan, and procure advertising spots, and analyse and report on campaign performance to deploy a one–month Social Marketing Campaign. – Demonstrate project viability with a work–in–progress snapshot, including, but not limited to, still images, design, and advertisement mock–ups, or sample social reel and video previews. – Create an anticipated production schedule that includes potential problems or concerns that may arise before the project’s completion, including proposed solutions to address any potential barriers. – Develop authentic stories that are culturally relevant, applicable, and valuable to the state audience. – Plan and execute all tasks associated with a photography and videography shoot to develop multimedia assets. – Edit videos and voiceovers and only use vendor licensed music and images wherever relevant. – Target out–of–home advertisements to geographical areas with limited broadband internet access. – Search engine advertisements. – Run Social media advertisements. (2) All the questions must be submitted no later than February 23, 2026.