A regional transit agency in California is seeking a qualified consultant to provide both short and long range transit planning services, with a focus on developing a comprehensive 20-year vision for transit growth, coordination, and investment. The selected consultant will be responsible for creating a strategic framework that addresses future transit needs while incorporating broad community engagement and innovative solutions.

Key responsibilities include developing a robust Public Outreach Plan detailing engagement methods, materials, targeted demographic groups, and timelines, with at least two rounds of public engagement. The consultant will lead multilingual outreach efforts, utilizing in-person meetings, surveys, and online engagement tools to gather input from seniors, students, veterans, non-English speakers, and other key populations. This includes providing translation and interpretation services for all outreach materials and meetings to ensure inclusivity.

Additional tasks involve evaluating and recommending improvements to communication tools such as websites, social media, ride guides, and maps. The consultant will advise on best practices for social media engagement, including platform selection, posting frequency, and target market strategies. Furthermore, the scope of work includes identifying opportunities for technology integration to enhance transit operations, customer communication, data analysis, and quality assurance processes. The consultant will also review current transit advertising programs and propose future strategies, including providing cost and labor estimates for implementation of marketing and advertising initiatives.