Tourism organizations in Prince Edward Island are seeking a vendor to manage and expand advertising and marketing sales opportunities for tourism businesses. The successful vendor will be responsible for achieving or exceeding departmental advertising sales revenue targets by both securing new clients and expanding relationships with existing ones.

Key responsibilities include developing and packaging advertising opportunities, promoting and selling to tourism operators and organizations, and administering the program with efficiency and effectiveness. The vendor must track detailed sales and performance metrics, coordinate the timely delivery of advertising content and materials, and manage digital advertising buys such as sponsored links and impressions.

Additionally, the selected vendor is expected to propose innovative, revenue-generating ideas that align with agency strategic goals, enhancing the overall program offering. The contract is set for a one-year period.