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Safety Awareness and Public Education Program Campaign Services

Overview


Marketing, Advertising & Social Media
Orange, California, United StatesPosted: September 2, 2026Deadline: September 22, 2026

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SUMMARY


A consultant is sought to create and deliver a comprehensive, audience-specific safety awareness and public education campaign for communities near streetcar infrastructure. The one-year engagement includes campaign strategy, creative content, youth education, digital and traditional media, and outreach event support.

KEY REQUIREMENTS


BUDGET

Verified

$200,000

CONTRACT DURATION


12 months

TIMELINE


Issue Date: September 1st, 2026

Question Submittal Date: September 10th, 2026

Proposal Submittal Date: September 22nd, 2026

Pre-proposal Conference: September 9th, 2026

Interviews: October 7th, 2026

QUESTION DEADLINE


September 10, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


Orange County Transportation Authority

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DESCRIPTION


The procuring organization seeks a qualified consultant to develop and implement a safety awareness and public education campaign focused on safe behavior near streetcar vehicles, tracks, crossings, stations, and electrical infrastructure. The campaign should use an integrated mix of in-person, print, digital, social media, paid media, outdoor, educational, and community-based outreach methods. The plan may be updated to reflect project milestones, testing activities, public feedback, operating conditions, and stakeholder input.

Services include graphic design and content development for user-friendly safety and public education materials, including brochures, fact sheets, direct mail, door hangers, email content, toolkits, presentations, signage, advertising, website and web-portal content, social media, digital displays, infographics, and other approved collateral. The consultant may also develop videos, animations, photography, illustrations, motion graphics, interactive applications, and immersive or virtual-reality tools when authorized.

The scope includes school and youth education programs and materials, such as presentations, activities, videos, quizzes, classroom or event resources, and age-appropriate promotional items. Outreach event support may include logistics, permits or venue coordination, staffing, presentations, surveys, material distribution, and post-event reporting, along with coordination with media, online content creators, and other authorized information partners. The contract period will be one year. A non-mandatory pre-proposal meeting is scheduled for September 9, 2026, and questions must be submitted by September 10, 2026.

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Frequently asked questions


When is the submission deadline?
Submissions are due September 22, 2026. Questions must be submitted by September 10, 2026.
What is the budget for this RFP?
The published budget is $200,000.
Who issued this RFP?
It was issued by Orange County Transportation Authority. The work is located in Orange, California, United States.
Who is a good fit for this opportunity?
  • Integrated public education and safety campaign agency
  • Experience with transportation, transit, streetcar, or infrastructure safety communications
  • Capabilities in graphic design, content development, digital marketing, social media, video, and multimedia production
  • Proven experience delivering school, youth, and community outreach programs
  • Strong event planning, stakeholder engagement, and public information capabilities
  • Ability to manage multilingual or audience-specific communications and coordinated media campaigns

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