Vendor needs to provide communications and marketing services. Agency conducts two province-wide advertising campaigns annually aimed at promoting safe driving in construction zones and around snow plows and encouraging drivers to protect themselves through awareness of the highway hotline services. Effectively communicate through paid and/or earned media, information that creates awareness, provides easy-to-understand information and calls to action and influences changes in behavior. Use multiple media tools efficiently and effectively for public education and awareness campaigns. Conceptualize innovative, impactful and effective creative for advertising campaigns and other communications products, incorporating the client’s direction.