An agency in Saskatchewan is seeking vendors with expertise in communications and marketing services for province-wide public safety and awareness campaigns. The selected vendor will support two major annual advertising campaigns focused on promoting safe driving in construction zones, safe behavior around snow plows, and raising awareness about the highway hotline services.

Responsibilities include communicating information through both paid and earned media channels to create awareness, provide clear and actionable information, and encourage changes in driver behavior. The vendor will utilize various media tools strategically for maximum public education and engagement, and will be required to develop innovative and impactful creative concepts for advertising and other communications products, all while aligning with the client's overarching direction.