A government authority in Washington, DC seeks consulting firms to evaluate and restructure its corporate program, which offers membership, advertising, sponsorship, and partnership opportunities for companies involved in urban revitalization. The consultant will assess participation, resource access, advocacy efforts, and program events, including speaking roles, and develop guardrails for member involvement.

The scope includes reviewing the existing non-dues revenue program, conducting pricing analyses, and comparing current offerings and benefits against industry trends and competitors. Stakeholder interviews will be conducted with a representative sample of supporters to capture their needs, preferences, and feedback. Following this assessment, the consultant will redesign the program to strengthen its value and enhance revenue, focusing on larger investments, and create a robust communication and implementation plan to facilitate a smooth transition for supporters and prospects.