The agency is seeking a vendor to design and deliver comprehensive recruitment and retention strategies for secondary career and technical education instructors. These services must align with the agency’s priorities, workforce demands, and efforts to strengthen the educator pipeline.

Key responsibilities include conducting targeted outreach to prospective educators—such as industry professionals and postsecondary students—and promoting a positive public perception of teaching. The strategy should highlight the impact of teaching careers, opportunities for professional growth, and the role of educators in society. Vendors are expected to develop targeted outreach for high-need career clusters and geographic regions.

Additional deliverables include a coordinated statewide recruitment strategy, establishing an entry point for individuals interested in education careers, and developing content and resources that provide guidance and support. Recognition and incentive strategies for teachers are also required, supporting both recruitment and retention objectives.