When is the submission deadline?

Submissions are due June 15, 2026. Questions must be submitted by June 8, 2026.

It was issued by Halfmoon Hillcrest Volunteer Fire Department, Inc.. The work is located in Mechanicville, New York, United States.

Who is a good fit for this opportunity?

Expertise in multimedia recruitment campaigns and digital marketing. Experience with public sector or first responder recruitment initiatives. Proven ability to manage digital and social media advertising. Strong analytics and performance reporting capabilities. Proficiency in producing video and photographic marketing assets.

Recruitment and Retention Media Marketing Campaign Services (Due June 15, 2026)

Overview

Marketing, Advertising & Social Media

Mechanicville, New York, United StatesPosted: May 22nd, 2026Deadline: June 15th, 2026

Fit Score

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SUMMARY

The department is seeking a vendor to design and manage a multimedia marketing campaign to recruit and retain volunteer firefighters, boost community awareness, and generate qualified leads through targeted digital outreach.

KEY REQUIREMENTS

Must have a minimum of ten years of public safety recruitment-related marketing experience
Must provide three references
Must provide background materials and references for any proposed subcontractors
Must provide proof of insurance including Commercial General Liability, Workers' Compensation, Professional Errors and Omissions, Fidelity Bond, Excess Insurance, and Cyber Security
Must name the Halfmoon Hillcrest Volunteer Fire Department as an additional insured on insurance policies
Must provide an organization chart showing key personnel
Must provide evidence of legal authority to conduct business in New York
Must provide Federal Employee Identification Number (FEIN)

CONTRACT DURATION

12 months

TIMELINE

Discovery - clarification of RFP: June 10th, 2026

Receipt of Completed RFPs: June 15th, 2026

QUESTION DEADLINE

June 8th, 2026

Issuing Agency

Halfmoon Hillcrest Volunteer Fire Department, Inc.

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

This RFP seeks a qualified vendor to plan and execute a recruitment and retention media marketing campaign aimed at increasing public awareness and interest in volunteer firefighter opportunities. The project aims to promote the department’s brand, engage the community, and drive interest through strategic, data-driven marketing initiatives.

The selected partner will develop and implement a comprehensive recruitment marketing strategy, harnessing modern marketing channels and digital platforms. Responsibilities include designing, managing, and optimizing digital advertising campaigns (including social media), generating recruitment leads, and conducting targeted audience outreach based on geographic and demographic parameters. The vendor will also produce multimedia content such as recruitment videos and photography to convey the department’s mission, culture, and the impact of serving as a volunteer firefighter.

Ongoing campaign performance will be evaluated through robust tracking, analytics reporting, and recommendations for continuous improvement. All deliverables will support ongoing recruitment efforts and enhance engagement of prospective volunteers within the community.

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Frequently asked questions

When is the submission deadline?: Submissions are due June 15, 2026. Questions must be submitted by June 8, 2026.
Who issued this RFP?: It was issued by Halfmoon Hillcrest Volunteer Fire Department, Inc.. The work is located in Mechanicville, New York, United States.
Who is a good fit for this opportunity?: Expertise in multimedia recruitment campaigns and digital marketing
Experience with public sector or first responder recruitment initiatives
Proven ability to manage digital and social media advertising
Strong analytics and performance reporting capabilities
Proficiency in producing video and photographic marketing assets

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