Vendor needs to provide rebranding service. Develop a new brand identity and story that embodies the mission, vision, and values of the city. Brand is defined by its governance style and delivery of high–quality services, the physical presentation of that brand developed grass–roots–style over the years without proper market research or a brand identity framework. Promotes community and economic development to attract and retain residents and businesses. Assess current branding and existing creative assets, including logos, brand platforms, color palettes, and design. Branding options for logos, color palettes, straplines, and varied visual elements as outlined, with two rounds of revisions. Messaging, theme, and story ideas as outlined, with two rounds of revisions. Website design. Media placement. Brand identity implementation matrix and maintenance plan. Recommendations to articulate the brand, define markets and promotional avenues, and better promote and create brand awareness. All the questions must be submitted no later than January 30, 2026.