Yukon, Canada is seeking proposals from creative firms, including graphic designers and branding studios, to provide comprehensive rebranding, logo design, and brand kit services. The selected team will be responsible for developing a new brand identity that effectively represents Yukon.

The scope of services includes the creation of a primary logo in a variety of formats such as AI, EPS, PNG, JPG, and SVG, as well as secondary or alternate logo versions, including horizontal and stacked layouts. Vendors must deliver black and white versions of the logo and develop clear usage guidelines. Additional elements may include primary and secondary typography, brand patterns or graphic elements, iconography style, and photography or imagery style guidance. The final brand kit should include clear instructions for the use of logos, colours, and fonts, ensuring accessibility considerations are met and maintaining consistency in tone and visual style across all applications.