Alberta county is seeking a qualified vendor to lead a comprehensive rebranding initiative. The scope of work includes the development of a robust brand strategy and positioning framework that will clearly articulate the county’s identity, values, and desired public perception. This process will involve close collaboration with county staff and stakeholders to ensure the final brand accurately represents the community and its aspirations.

Key deliverables include a complete visual identity system encompassing new logo designs (primary and secondary), a refreshed colour palette, typography selection, and the creation of graphic elements and photography guidelines. The vendor will also be responsible for developing brand messaging, tone-of-voice guidelines, and a detailed messaging framework to ensure consistent communication across all departments and platforms.

In addition, the selected vendor will provide a comprehensive brand guidelines document covering logo usage, brand voice, and practical applications for both print and digital materials. The project will also require the creation of design templates for various communications, such as PowerPoint presentations, stationery items, social media graphics, and signage. All final graphic assets are expected to be delivered with their original, editable source files.

The initiative also involves a review of the county’s website, with recommendations on visual and content updates to align with the new brand. An implementation plan outlining assets that require updating, along with associated cost estimates, is to be included to support an effective transition to the new branding.