An experienced agency is sought to provide comprehensive public relations and integrated marketing services aimed at promoting tourism destinations across North America, including both the USA and Canada. The selected agency will be responsible for planning, developing, and executing strategic communication programs to enhance destination branding, increase awareness, and drive tourism in these markets.

Key responsibilities include media relations—such as organizing press conferences, preparing press materials, and facilitating media interviews—as well as digital marketing activities like content creation, video production, interactive media development, and strategic placement of approved materials on relevant digital platforms. The agency will also conduct ongoing market and media monitoring to identify trends, competitive activities, and potential reputational risks.

Additionally, the scope covers event management, including promotional events and media familiarization trips, as well as collaboration on joint marketing campaigns, trade shows, and travel fairs. Targeted database marketing efforts—such as direct mail and e-newsletter campaigns—will be managed in strict adherence to data protection and privacy requirements. The agency will further support social media engagement, analytics, and crisis monitoring, along with delivering integrated public relations services aligned with the overall marketing strategy, from corporate profiling to reputation management and media engagement.