When is the submission deadline?

Submissions are due June 15, 2026. Questions must be submitted by June 5, 2026.

It was issued by Broward County. The work is located in Fort Lauderdale, Florida, United States.

Who is a good fit for this opportunity?

Experienced public relations agency with a strong background in destination or tourism promotion. Proven track record in developing and executing strategic media relations and event activations. Capacity to manage national media lists and provide analytic PR reporting. Familiarity with the Florida market and key media segments. Strong client account management and journalist outreach capabilities.

Public Relations Services (Due June 15, 2026)

Overview

Marketing, Advertising & Social Media

Fort Lauderdale, Florida, United StatesPosted: May 22nd, 2026Deadline: June 15th, 2026

Fit Score

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SUMMARY

A three-year contract for strategic public relations services, including media relations planning, events, media monitoring, and account management for a destination-focused agency in Florida.

KEY REQUIREMENTS

Must provide Public Relations Services for the Greater Fort Lauderdale Convention & Visitors Bureau
Must meet 15% County Business Enterprise (CBE) participation goal
Must submit solicitation response electronically through BPRO
Must comply with the Cone of Silence Ordinance
Must comply with the Criminal History Screening Practices Ordinance
Must comply with the Domestic Partnership Act for contracts over $100,000
Must comply with the Lobbyist Registration Act
Must provide a minimum of three non-Broward County references
Must maintain required insurance coverages

CONTRACT DURATION

36 months

TIMELINE

Open Date: May 21st, 2026

Pre-Proposal Meeting: June 1st, 2026

Questions Due Date: June 5th, 2026

Close Date: June 15th, 2026

QUESTION DEADLINE

June 5th, 2026

Issuing Agency

Broward County

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The agency is seeking a vendor to provide comprehensive public relations services over a three-year contract period. Core responsibilities include developing, implementing, and optimizing an annual strategic media relations plan focused on key initiatives for pitching and promotion. The vendor will maintain up-to-date media lists and editorial contacts, handle both proactive and reactive media lead fulfillment, and arrange media experiences and press trips to highlight destination offerings, programs, and partnerships that enhance brand visibility.

Additionally, the selected firm will plan and execute media missions and consumer promotional events in targeted markets, aiming to increase brand awareness in alignment with agency priorities. Regular account management responsibilities include holding client consultations, advising on story ideas and PR initiatives, and managing communications with journalists. The vendor will also provide goals and measurement metrics, deliver media monitoring services with real-time reporting access, and ensure all daily inquiries are addressed efficiently.

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Frequently asked questions

When is the submission deadline?: Submissions are due June 15, 2026. Questions must be submitted by June 5, 2026.
Who issued this RFP?: It was issued by Broward County. The work is located in Fort Lauderdale, Florida, United States.
Who is a good fit for this opportunity?: Experienced public relations agency with a strong background in destination or tourism promotion
Proven track record in developing and executing strategic media relations and event activations
Capacity to manage national media lists and provide analytic PR reporting
Familiarity with the Florida market and key media segments
Strong client account management and journalist outreach capabilities

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