A charter school system in Texas is soliciting proposals for comprehensive public relations services. The objective is to strengthen communications, expand the organization's media presence, and elevate its brand as a leading charter school network. The selected vendor will be responsible for strategic messaging, communications planning, media relations, and proactive outreach initiatives.

Additional responsibilities include development and support of digital and social media strategy, monitoring of media and social platforms, and providing cluster-based communications assistance. The engagement also requires expertise in strategic industry and community partnership development, as well as executive thought leadership support. Crisis communication planning and rapid response readiness are required, alongside guidance on website content, email communications, and management of multiple social media platforms, including Twitter/X, Facebook, LinkedIn, YouTube, Instagram, Pinterest, Vimeo, and Flickr. The contract is anticipated to last for three years.