A public agency in California is seeking a qualified vendor to provide comprehensive public relations services in support of freeway and roadway rehabilitation projects. The selected vendor will be responsible for developing and implementing a clear, engaging, and responsive multi-lingual communications plan to enhance public awareness and understanding of project impacts, such as freeway closures, traffic detours, nighttime noise, and air quality concerns. The ultimate objectives are to keep the public informed, involved, and engaged, thereby reducing congestion, improving safety, and minimizing regional disruptions.

Scope of services includes creating and overseeing the distribution of communication materials—such as newsletters, fliers, brochures, advertisements, displays, letters, and other innovative engagement tools—along with the production of visual assets like photos, videos, graphic art, and digital resources for web and social media platforms. Targeted outreach efforts are required to reach non-English speaking neighborhoods and communities, with multiple written language translations and interpretation services provided. The vendor will also facilitate public information campaigns, forums, and community events, and will use professional strategies to maximize participation. Collection and analysis of public feedback, including random sampling and surveys that consider socio-cultural sensitivities, are necessary to ensure comprehensive community engagement.