The agency is seeking a strategic and results-oriented public relations firm to enhance the effectiveness and reach of its communication and media initiatives. The chosen firm will be responsible for developing and executing strong strategies that align with the agency's earned media objectives across a variety of channels, including print, television, radio, and social media. These efforts are aimed at growing the agency’s media reach, increasing share of voice, and elevating the profile of its leadership.

Key responsibilities include devising and implementing media campaigns, conducting insights development, and identifying industry and market trends to generate favorable media coverage. The firm will facilitate leadership visibility by pursuing speaking opportunities, panel discussions, and conference presentations. Ongoing media training and coaching for agency representatives is required, along with active media pitching and placement in local, regional, and national outlets. Support for crisis communications, reputation management, and regular reporting on media impact and influencer outreach are also essential.

The selected firm will deliver weekly reports detailing media coverage, quality, value, and overall impact, ensuring transparent tracking of outcomes related to these communications initiatives.