Vendor needs to provide public relations agency services. – Establish a clear framework and criteria for when and how we engage with both traditional national, local, and regional media as well as new and emerging media– Communications and Marketing team to execute across four primary media tiers: 1. Traditional news media (top–tier national and regional), 2. Traditional endemic and industry media (outdoor, environmental, philanthropic, and policy), 3. New media and content creators (influencers, podcasts, niche forestry, science, and outdoor recreation platforms), 4. Help design a scalable approach to local media in priority markets,– Expertise profile building for media for select executives and subject matter experts,– Social media content development for select executive LinkedIn profiles. All questions must be submitted no later than February 24, 2026.