A government entity in Florida is seeking a qualified vendor to provide comprehensive public relations, advertising, marketing, and multimedia services. The selected vendor will support high-level government communications, including proactive messaging, response to sensitive issues, community education initiatives, and public engagement campaigns.

Key responsibilities include developing strategic counsel and messaging plans for high-profile and sensitive matters, creating messaging frameworks, talking points, FAQs, and other response materials to ensure consistent and effective communication for County leadership and elected officials. The vendor will also generate original content for social media channels, manage scheduling and monitoring, and foster meaningful community engagement through these platforms.

Additional services required involve supplying on-site communications staffing and materials for high-visibility events, providing media strategy and interview preparation for county spokespersons, and producing digital and print collateral aligned with county branding standards. The scope further encompasses visual storytelling for public education campaigns and ongoing monitoring, evaluation, and reporting on the effectiveness of all communications strategies and digital outreach efforts.