When is the submission deadline?

Submissions are due July 30, 2026. Questions must be submitted by June 18, 2026.

It was issued by City of Milwaukee Health Department. The work is located in Milwaukee, Wisconsin, United States.

Who is a good fit for this opportunity?

Full-service marketing or advertising agency with public sector or public health experience. Strong capabilities in campaign strategy, audience segmentation, and messaging development. In-house or partnered creative production for graphic design, video, audio, animation, and digital content. Experience with media planning, media buying, and campaign performance reporting. Demonstrated ability to create ADA-compliant, language-accessible, and culturally responsive materials. Capacity to provide on-call support under a one-year service contract.

Public Health Marketing Services (Due July 30, 2026)

Overview

Marketing, Advertising & Social Media

Milwaukee, Wisconsin, United StatesPosted: July 10th, 2026Deadline: July 30th, 2026

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SUMMARY

Wisconsin is seeking an on-call marketing agency to support public health outreach through strategy, creative production, advertising, and media buying. The one-year contract emphasizes equitable, accessible, and culturally responsive communications.

KEY REQUIREMENTS

Must have experience providing integrated marketing services to public-sector or mission-driven organizations
Must provide at least three comparable project references
Must utilize a City certified Small Business Enterprise (SBE) firm or be a City certified SBE vendor
Must submit a Slavery Disclosure Affidavit if applicable
Must submit a Socially Responsible Contractor (SRC) Affidavit of Compliance for bonus points
Must provide a performance bond if required
Must have a primary point of contact available for follow-up interviews
Must comply with City of Milwaukee ethical purchasing ordinances
Must provide a certificate of insurance in compliance with City requirements

CONTRACT DURATION

12 months

TIMELINE

RFP Release Date: July 6th, 2026

Pre-proposal Meeting: July 20th, 2026

Questions Due: July 21st, 2026

Answers to Questions Posted: July 24th, 2026

Closing Date: July 30th, 2026

Evaluation of Proposals: August 18th, 2026

Follow-up Interviews: August 25th, 2026

Selection of Highest-Ranked Proposers: August 25th, 2026

Contract Negotiations: August 27th, 2026

Award of Contract: September 4th, 2026

Commencement of Services: September 15th, 2026

QUESTION DEADLINE

June 18th, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

City of Milwaukee Health Department

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DESCRIPTION

The issuing public entity in Wisconsin is seeking qualified vendors to provide on-call, as-needed public health marketing services for a one-year contract term. The selected provider will support public health communication efforts through integrated marketing services that may include strategic consultation, creative development, design, content production, advertising campaign planning and management, and media planning or buying.

The scope of work includes development of campaign strategy documents, audience segmentation and messaging frameworks, and media plans with placement schedules. Vendors may also be asked to produce graphic design files, including editable source files, as well as video, audio, photography, animation, and other digital content. Materials should be adaptable across multiple platforms and formats and support language accessibility and ADA compliance.

Media-related deliverables include placement confirmations, proof of performance documentation, reconciliation reports, affidavits, and post-campaign performance summaries. The services are intended to support equitable, accessible, and culturally responsive outreach across diverse audiences. Questions are due by July 21, 2026.

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Frequently asked questions

When is the submission deadline?: Submissions are due July 30, 2026. Questions must be submitted by June 18, 2026.
Who issued this RFP?: It was issued by City of Milwaukee Health Department. The work is located in Milwaukee, Wisconsin, United States.
Who is a good fit for this opportunity?: Full-service marketing or advertising agency with public sector or public health experience
Strong capabilities in campaign strategy, audience segmentation, and messaging development
In-house or partnered creative production for graphic design, video, audio, animation, and digital content
Experience with media planning, media buying, and campaign performance reporting
Demonstrated ability to create ADA-compliant, language-accessible, and culturally responsive materials
Capacity to provide on-call support under a one-year service contract

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