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Public Engagement, Social Media, Logo and Branding Services

Overview


Marketing, Advertising & Social Media
Grand Rapids, Michigan, United StatesPosted: June 3rd, 2026Deadline: July 2nd, 2026

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SUMMARY


Michigan seeks proposals for public engagement, branding, and social media services to support a ballot education initiative and expand outreach through coordinated campaigns.

KEY REQUIREMENTS


TIMELINE


Date Issued: June 2nd, 2026

Questions Due: June 11th, 2026

Proposals Due: July 2nd, 2026

Anticipated Award Date: August 27th, 2026

QUESTION DEADLINE


June 11th, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


Interurban Transit Partnership – The Rapid

Organization overview and procurement intelligence available on paid plans.
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DESCRIPTION


The selected vendor will provide comprehensive public engagement, social media, logo, and branding services to support a public sector ballot education initiative in Michigan. Key responsibilities include designing and executing strategic communications and public outreach campaigns, developing consistent and research-informed messaging, and expanding community engagement through multi-channel strategies and partnerships.

Vendors are expected to build broad understanding of the ballot initiative, establish a recognizable and accessible brand identity, and measure, report, and optimize engagement effectiveness. The scope of services encompasses public opinion research for message development and testing, creation of graphic and multimedia materials, and development of social media content such as graphics and video. Guidance on effective messaging strategies via social media channels, particularly for educational purposes, is also required. Proposals should include an overview of the strategic communications approach and methodologies for public opinion research and message refinement.

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Frequently asked questions

When is the submission deadline?
Submissions are due July 2, 2026. Questions must be submitted by June 11, 2026.
Who issued this RFP?
It was issued by Interurban Transit Partnership – The Rapid. The work is located in Grand Rapids, Michigan, United States.
Who is a good fit for this opportunity?
  • Experienced marketing or communications agency with expertise in public sector campaigns
  • Proven success in strategic communications, branding, and public outreach
  • Strong background in social media management and content creation
  • Ability to conduct public opinion research and message testing
  • Demonstrated experience with educational and public engagement initiatives

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    Public Engagement, Social Media, Logo and Branding Services (Due July 2, 2026) | Settle RFP Hunter