A school in Washington, DC is seeking a vendor to provide comprehensive services encompassing public engagement, advertising, social media, and graphic design. The selected company will develop and execute a strategic advertising and media buying plan to boost community awareness, enhance student recruitment, and drive public engagement. Efforts will target both traditional media channels, such as public transportation, radio, and community newspapers, as well as digital advertising, including social media and streaming platforms.

The scope includes identifying target audiences and optimal geographic zones, planning and purchasing advertising placements, coordinating radio advertisements, producing scripts, and delivering performance tracking and reporting. The vendor will also support graphic design needs, ensuring creative materials are appropriately formatted for various media, including transit. The contract period for this engagement is one year.