(1) Vendor needs to provide public education, prevention and awareness marketing campaign service. – Design and implement a comprehensive opioid and substance misuse prevention and awareness Campaign. – Develop a campaign name, visual identity, messaging framework, and creative assets suitable for outdoor and digital use. – Design and place messaging on one billboard. – Deploy geofenced digital ads targeting. – Design a mobile–responsive landing page linking to credible state and federal drug prevention, treatment, and recovery resources. – Provide campaign metrics including impressions, reach, engagement, click–through rates, and landing page analytics. (2) The contract period will be for one year.