Public Education, Prevention and Awareness Marketing Campaign Service
Location:
Forest Acres, South Carolina, United States
Posted on:
Deadline:
Summary:
South Carolina seeks a vendor to design and run a public opioid/substance misuse prevention marketing campaign including outdoor and digital outreach, creative asset development, and reporting.
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The State of South Carolina is seeking a qualified vendor to design and implement a comprehensive public education and awareness marketing campaign focused on opioid and substance misuse prevention. The selected vendor will be responsible for developing all aspects of the campaign, including the naming, visual identity, messaging framework, and creative assets tailored for both outdoor and digital platforms.
Key deliverables include the design and placement of messaging on at least one billboard and the deployment of targeted geofenced digital advertisements. Additionally, the vendor will develop a mobile-responsive landing page that links to credible state and federal resources on drug prevention, treatment, and recovery. The campaign’s performance must be tracked and reported, with metrics such as impressions, reach, engagement, click-through rates, and landing page analytics provided. The contract is for a one-year period.
