Public Awareness, Strategic Communications, and Digital Outreach Services

The issuing public entity in Wyoming is seeking a vendor to provide public awareness, strategic communications, and digital outreach services to promote and expand statewide engagement with the Counts Program. The work is intended to increase public understanding of the importance of quality early childhood care and development for children, families, and communities.

The selected vendor will be responsible for the development, implementation, and ongoing management of a comprehensive statewide public information and engagement effort. Services include strategic planning, content creation, digital marketing, paid media management, analytics reporting, and continuous optimization. The outreach effort is designed to promote parental involvement in early childhood learning, support informed childcare decision-making, and provide families with accessible developmental resources.

The scope also includes active management of social media engagement, such as responding to comments, messages, and public inquiries in a timely and professional manner, as well as managing paid media campaigns. Additional responsibilities include implementing search engine optimization strategies, monitoring campaign performance, and ensuring all social media account management aligns with the legal obligations of a public entity. The emphasis is on content creation, message consistency, and effective public information dissemination rather than performance-based growth marketing.