Vendor needs to provide public awareness campaigns, behavioral health messaging and multimedia communications services. Review and assess current stand up campaign materials, branding, messaging, and media efforts. Build upon existing creative assets and messaging to ensure continuity, consistency, and alignment with goals. Recommend updates or enhancements to improve reach, cultural relevance, and audience engagement. Develop a comprehensive, multi-channel media strategy that may include digital, social media, radio, television, print, and community-based outreach. Create compelling, accessible, and inclusive campaign messaging tailored to diverse audiences across state. Support media planning, placement recommendations, and performance tracking. Develop creative assets such as graphics, videos, public service announcements, and social media content an effective way to expand, reach, increase access/awareness, and empower people to make safer and healthier decisions. All questions must be submitted no later than February 5, 2026.