A California-based agency seeks a qualified vendor to provide comprehensive public and media relations services focused on promoting tourism and managing media inquiries. The selected vendor will be responsible for day-to-day management of public relations activities, including handling media requests, writing press releases, executing media tours, and representing the agency on tourism-related matters.

Key responsibilities include creating and coordinating media familiarization tours that highlight unique destination themes, following up on media leads and inquiries, and submitting opportunities to showcase ongoing developments in the city. The vendor will also develop content for the agency's digital marketing platform, collaborating closely with agency partners to ensure all deliverables—such as listicles, event promotions, and community descriptions—align with the overall brand messaging and tone.

Additionally, the scope of work involves responding to story pitch requests, partnering with strategic stakeholders to host visiting media, and ensuring the destination is effectively integrated into partner experiences. The contract will be awarded for an initial period of three years.