Public and Media Relations Agency Services
Overview
Settle Signals
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SUMMARY
KEY REQUIREMENTS
CONTRACT DURATION
TIMELINE
September 26th, 2026: First Advertisement
October 3rd, 2026: Second Advertisement
October 14th, 2026: Deadline to submit questions
October 16th, 2026: Deadline to release responses to RFI's
October 27th, 2026: Proposal due date
November 12th, 2026: Review/Ranking of Proposals
December 2nd, 2026: Presentations/Interviews
December 4th, 2026: Anticipated award date
January 5th, 2027: Anticipated contract consideration by the Board
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Highlands County Board Of County Commissioners
DESCRIPTION
Visit Sebring is seeking public and media relations agency services from public relations agencies, boutique firms, or independent professionals with demonstrated experience in tourism, destination, hospitality, or place-based public relations.
The selected provider will develop an annual, story-driven public relations plan aligned with Visit Sebring’s fiscal year, strategic priorities, marketing program, major events, and priority audiences. The work will translate rural assets, local personalities, community collaboration, and niche experiences into authentic, media-ready story angles.
Responsibilities include responding to qualified media inquiries, coordinating interviews and supporting materials, preparing destination messaging and story ideas, organizing media appointments, and developing follow-up plans. The provider will also support online media resources and recommend improvements to press materials, photography access, destination facts, media contacts, and journalist usability, while helping ensure that approved media materials remain accurate, current, accessible, and useful across earned and AI-assisted discovery environments. Questions must be submitted by October 14, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due October 27, 2026. Questions must be submitted by October 14, 2026.
- Who issued this RFP?
- It was issued by Highlands County Board Of County Commissioners. The work is located in Sebring, Florida, United States.
- Who is a good fit for this opportunity?
- Public relations agency, boutique firm, or independent PR professional
- Demonstrated tourism, destination, hospitality, or place-based public relations experience
- Expertise in media relations, destination storytelling, and earned media campaigns
- Ability to support rural communities, local personalities, events, and niche experiences
- Strong capabilities in media materials, photography coordination, online press resources, and journalist engagement
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.