The state of Virginia is seeking proposals from qualified vendors to provide promotion and economic market development services for the cattle and beef industry. The scope of work encompasses activities in market development, education, research, and promotion, with the overall goal of increasing the sale and use of cattle and beef products in the region.

Vendors are expected to deliver services such as market development, publicity, advertising, and research targeting both current and emerging opportunities within the beef sector. Proposed educational initiatives should address stakeholders including producers, consumers, influencers, and youth, with a particular emphasis on educational programs that support youth development on a regional or statewide level.

Additionally, research proposals should focus on applied research aimed at enhancing practices to improve net profitability for the industry. All proposed activities must demonstrate a strong promotional or educational component and be designed to contribute to the growth and competitiveness of Virginia's cattle and beef industry.