(1) Vendor needs to provide promotion and economic market development service.– For market development, education, publicity, research, and the promotion of the sale and use of cattle and beef products; and to contract for market development, publicity, research, advertising, and other promotional services.– Education funded proposals will focus on cattle industry related education of producers, consumers, influencers, and youth – Market development funded proposals will address potential new and expanded market opportunities.– Promotion funded proposals will promote agency and beef.– Research applied research proposals will address enhanced practices for net profitability.– Youth development funded proposals will be regional or statewide in scope and have a strong educational component.