A qualified vendor is sought to deliver comprehensive professional merchandising services across various Virginia retail and artisan locations. The scope of work includes conducting thorough assessments of existing inventory, traffic flow, sightlines, and customer behavior to inform merchandising strategies. Responsibilities involve providing actionable recommendations related to product grouping, pricing presentation, signage, lighting, and display hierarchy.

The vendor will be expected to develop scalable merchandising strategies and design conceptual layouts for all sites, emphasizing solutions that maximize current fixtures and display assets. Additionally, the services will include the design of portable or pop-up displays tailored for artisan merchandise, along with detailed, vendor-ready materials specifications and fabrication guidance. Guidance on effective management and integration of artisan participation across multiple locations will also be required.