A marketing agency is sought to deliver comprehensive marketing services in Quebec, including media buying, campaign management, creative development, and advertising material production. The selected agency will be responsible for media planning, creative strategies, and programmatic initiatives, recommending the appropriate balance between offline and online channels for each campaign based on specific parameters.

The agency will utilize data provided to effectively target geographic markets and develop both seasonal and ongoing campaigns that align with the objectives of the organization and its partners. Duties include thorough campaign monitoring, measurement, documentation, optimization, and advanced analytics that extend beyond traditional metrics. As part of an upcoming website redesign scheduled for the first quarter of 2026, the agency will develop landing pages using Dato CMS and will manage and monitor advertising campaigns for maximum performance.

For social media, while the Communications team will handle corporate content creation, the agency will propose posts informed by data insights and identified issues. Additionally, the agency will oversee the ideation, creation, design, production, and delivery of all advertising materials associated with the assigned campaigns across television, digital, print, and other media formats.