(1) Vendor needs to provide professional advertising and marketing service.– Develop, launch and manage a recruitment campaign strategy.– Provide guidance to each individual volunteer department to optimize their existing websites to increase engagement and function on all browsers.– Provide professional advertising and marketing services to design, develop, and execute customized marketing strategies, content, and videos to promote the volunteer opportunities for the eight system volunteer departments through the use of video ads, website and social media platform graphics and videos, and print materials for distribution at community events and by members.– Develop and host a recruitment centric website providing marketing guidance to optimize each individual department's websites, application and membership processes to retain interested recruits, shall provide analytics to measure campaign effectiveness and perform such other tasks relating to the recruitment of volunteer firefighters.– Conduct market research to provide cost effective paid advertising that will direct potential recruits to a recruitment centric website.– Provide guidance and assist with creating compelling narratives that will reach our target audience.– Provide guidance and assist with each individual volunteer department to optimize their social media platforms.– Develop and create visually dynamic graphics for use in a digital format.– Identify keywords that enhance visibility and prominent placing of campaign content in search engine results.(2) The contract period will be for one year.