(1) Vendor needs to provide professional advertising and communications services.– Provide Professional Advertising, Communications, and Marketing Services Including the Development of a 3 Year Strategic Communications Plan– Provide comprehensive professional services in strategic communications, branding, advertising, media planning, digital marketing, public relations, event management, and research and analytics to support agency’s institutional objectives.• Required Services– Develop and maintain an Institutional Communications and Branding Manual (visual identity, tone of voice, editorial and digital standards).– Design messaging frameworks and narrative guidelines aligned with agency’s strategic and economic priorities.– Develop integrated media plans aligned with agency’s strategic objectives.– Negotiate, purchase, and manage media placements across TV, radio, print, digital, and outdoor platforms– Concept and design of campaign materials (print, digital, audiovisual).– Copywriting and message adaptation for diverse audiences.– Production of visual and audiovisual content for web, social media, and broadcast.– Develop, maintain, and update agency’s websites– Manage agency’s digital campaigns and monitor performance across all platforms.– Design and manage segmented campaigns via email marketing– Design and manage institutional, business, and public events (local or international).– Coordinate logistics, creative concepts, vendor management, and security compliance– Perform market and audience studies relevant to agency’s goals.– Analyze economic, demographic, and behavioral data to inform campaign design(2) All the questions must be submitted no later than December 18, 2025(3) The contract period will be for three years.(4) A non–mandatory pre–bid meeting will be held on December 15, 2025