Production Management Services
Location:
Maryland, United States
Posted on:
Deadline:
Summary:
Maryland seeks a vendor to manage its direct mail program, including member acquisition, appeals, and brochure production over a two-year contract.
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The government authority in Maryland is seeking a vendor to provide production management services for its direct mail program. This program encompasses new member acquisition mailings, ongoing appeals to maintain member loyalty, and a variety of print materials such as brochures. The direct mail effort is the primary channel for acquiring new members, relying on list rentals or exchanges to reach the target audience.
The scope includes managing up to six acquisition mailings per year, with each mailing reaching between 250,000 and 400,000 pieces. In addition to acquisition pieces, the program involves conducting appeals designed to encourage supplemental contributions from members over and above regular membership dues. The contract is set for an initial two-year period.
Best-fit vendors:
• Experience managing large-scale direct mail campaigns
• Proven track record in membership acquisition and retention mailings
• Capability to handle high-volume print production and list management
• Familiarity with nonprofit or government mailing programs
• Ability to provide services within Maryland or the surrounding region
