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Press and Community Outreach Management Services

Overview


Marketing, Advertising & Social Media
Sacramento, California, United StatesPosted: September 10, 2026Deadline: September 23, 2026

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SUMMARY


A two-year engagement is sought for press relations, community outreach, crisis communications, media coordination, and promotional support for the State Fair and related programs.

KEY REQUIREMENTS


CONTRACT DURATION


36 months

TIMELINE


Questions Due: September 14th, 2026

Answers Provided: September 17th, 2026

Proposal Submission Deadline: September 23rd, 2026

Review of Proposals: September 25th, 2026

Intent to Award: September 30th, 2026

Proposed Start Date: January 1st, 2027

QUESTION DEADLINE


September 14, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


California Exposition & State Fair

Organization overview and procurement intelligence available on paid plans.
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DESCRIPTION


The vendor will provide press and community outreach management services to support special events, program areas, and perception issues. The work will include outreach and mitigation expertise, timely and cohesive responses, and coordination with marketing staff, press staff, and management to present the State Fair as a positive, community-minded agency.

Services will include coordinating and attending community events such as live music events, festivals, street festivals, farmers’ markets, and sporting events; serving as an emcee or voice for the Fair; developing crisis management strategies and training with the on-site police chief and personnel; and coordinating outreach for the Read-to-Ride Program and Fun-for-All Day.

The vendor will also cultivate relationships with local publications, develop a marketing plan for partnerships, highlight competition winners through media appearances, organize the State Fair’s Media Day and opening-day media activities, provide live weather reports promoting the Fair, coordinate ticket giveaways with local media stations, and identify and promote daily stories during the Fair. The contract period will be two years. Questions are due by September 14, 2026, and proposals are due by September 23, 2026.

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Frequently asked questions


When is the submission deadline?
Submissions are due September 23, 2026. Questions must be submitted by September 14, 2026.
Who issued this RFP?
It was issued by California Exposition & State Fair. The work is located in Sacramento, California, United States.
Who is a good fit for this opportunity?
  • Public relations or community outreach agency with event promotion experience
  • Demonstrated media relations and crisis communications expertise
  • Experience coordinating public events, media days, and promotional campaigns
  • Strong relationships with local publications, broadcast stations, and community organizations
  • Ability to provide on-site event support and spokesperson or emcee services

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