An organization is seeking a qualified vendor to execute comprehensive research and creative development for potatoes branding on a global scale. The selected partner will be responsible for conducting research and establishing a distinct visual identity or creative system that sets the brand apart from international competitors.

Key deliverables include defining tone, style, and design principles that provide flexibility across varied markets, channels, and audiences. The vendor must also develop guidance for in-market adaptation and translation, supply PowerPoint templates that incorporate the new messaging and design, and produce a core video asset from concept through production. Additional responsibilities involve crafting a clear messaging hierarchy—including primary, secondary, and supporting messages—translating technical and performance data into benefit-driven communications, and developing a concise, ownable value proposition. The chosen vendor will be expected to deliver a comprehensive messaging architecture and core narrative to support consistent global branding initiatives.