(1) Vendor needs to provide potatoes research execution service; establish a new visual identity or creative system that differentiates from global competitors; define tone, style, and design principles; ensure creative flexibility for use across markets, channels, and audiences; provide guidance for in–market adaptation and translation; PowerPoint templates incorporating new messaging and design; one core video asset (concept, script, and production); create a messaging hierarchy (primary, secondary, supporting messages); translate technical and performance data into benefit–driven messaging; develop a clear, concise, and ownable value proposition; messaging architecture and core narrative.