Place-Making, Identity and Integrated Marketing Strategy Services
Location:
California, United States
Posted on:
Deadline:
Summary:
The city requests vendors for a five-year place-making, branding, and integrated marketing strategy, including media innovation and event readiness planning.
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The city is seeking proposals from qualified firms to provide place-making, identity, and integrated marketing strategy services. The selected vendor will design and implement a comprehensive five-year strategic communications plan, covering city television, digital media innovation, and an integrated marketing roadmap.
Scope of work includes conducting a brand and communications assessment, developing strategic positioning and global event readiness plans, and formulating a global event positioning strategy. The firm will be responsible for establishing crisis-response and rapid-response messaging protocols, providing guidance on social media misinformation and rumor control, and crafting a tourism and digital place-making strategy. Additional expectations include leadership and government communications consulting, media innovation and partnerships, measurement methodologies, and ensuring post-event sustainability.
An optional virtual pre-proposal meeting is scheduled for March 25, 2026, and questions must be submitted by March 26, 2026.
Best-fit vendors:
• Experienced strategic communications and marketing firms
• Demonstrated expertise in public sector engagement and brand assessment
• Proficiency with media innovation, crisis communications, and digital place-making
• Proven track record with multi-year integrated marketing campaigns
• Capacity to support large-scale event readiness and post-event legacy planning
