(1) Vendor needs to provide pet food brand marketing services. Services should include but may not be limited to developing and marketing of a pet food brand; public speaking engagements; trade and internal education; material development and timely, effective reporting to ensure compliance with federal funding requirements. Build & update Seafood pet food communication and marketing strategies. Marketing collateral suite, including photography, visuals, and copy. Digital asset uploads to online asset library. Market research report on pet food consumer behaviour and purchasing trends. Logo beta test report with desirability and price premium metrics. Post–event summary report with trade leads and exhibitor outcomes. Advertising creative materials and ad placements in major pet food publications. Public relations campaign package including press releases and outreach lists. Media coverage and engagement metrics report. (2) The contract period will be for one year.