(1) Vendor needs to provide pay per click campaigns and analytics services.– The marketing and communications department leads branding, advertising, and digital strategy to promote programs, drive enrollment, and enhance awareness of the college.– This project supports those goals through advanced digital marketing management and analytics optimization.– Strategic, data–driven digital marketing partner to manage and optimize its paid advertising and analytics efforts.– The partnership will focus on measurable growth in inquiries, applications, and conversions, aligning campaign strategy with enrollment goals and institutional priorities.– Develop and manage multi–channel advertising campaigns.– Maintain and enhance analytics tracking and reporting systems.– Optimize creative assets and landing pages for conversion.– Provide proactive consultation and performance insights to support continuous improvement.– Conduct a comprehensive audit of existing Google Ads, Bing Ads, Google Tag Manager and Google Analytics configuration.– Evaluate current campaign structures, tracking accuracy and performance.– Deliver strategic recommendations for improvement, including structure, budget, bidding, audience targeting and creative. build, expand, and optimize campaigns in Google Ads and Microsoft Ads.– Implement naming conventions and keyword structures aligned with aims standards.– Configure GA4 and tag manager for full–funnel tracking across domains and subdomains.– Conduct A/B and multivariate ad tests across platforms and devices.– Report on campaign performance with ROI and KPI analysis– Provide actionable insights for optimization and reallocation of budgets.– Conduct quarterly tracking and data validation audit.– Deliver recommendations for new strategies, technologies, or platforms.(2) All the questions must be submitted no later than December 16, 2025.